2.2. Energy Forecast The purpose of this energy forecast was to provide an understanding of long term demand for energy and to guide segmentation of the energy market by level of demand and by price. As shown in Figure 2.1, world energy consumption will grow to 542 Quadrillion Btu (1015 British Thermal Units) by 2015. This represents an increase of 60% from 1995. Sources of energy used to determine total energy consumption include coal, oil, natural gas, nuclear, and renewables. The largest percentage increase (150%) is expected in Asia, especially China and India. This region’s GDP growth exceeds population growth, meaning higher standards of living and therefore more demand for electricity and personal auto transportation. Figure 2-1 Forecast of Global Energy Consumption Figure 2-1 also shows that in 2010 approximately 200 quadrillion BTUs of energy will be consumed to produce electricity. Currently, about 38% of world’s energy is used to produce electricity and, as shown in Figure 2-2, about 11% of world’s energy is consumed as end-use electricity. This percentage is expected to increase to about 12% in 2015. Figure 2-2 Electricity Increases as a Percentage of Total Energy Consumed
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